PI Appoints Head of Segment Marketing for Microscopy & Life Sciences
With effect from March 1, Dr. Thomas Bocher has taken over the responsibility at PI (Physik Instrumente) for global business development in the field of Microscopy & Life Sciences. The creation of this new, strategic function in this growing segment is intended to support the PI Group in its systematic strategy for growth.
Dr. Bocher brings 10 years of experience with him as product and segment manager at Carl Zeiss Microscopy GmbH as well as more than 6 years of experience as product and segment manager at Bruker BioSpin GmbH. For six years, he was also chairman of the ISO TC172 SC5 committee for international standardization in the field of light microscopy and endoscopy.
The Market Segment Microscopy & Life Sciences
The entire field of microscopy has been in a very dynamic upward trend for some years and this also includes its subsectors super-resolution fluorescence microscopy, near-field scanning microscopy, Raman and IR microscopy, electron microscopy, and atomic force microscopy. In addition to ultrahigh-resolution examination of the genome and the proteome, there has also been an increase in observing, processing, positioning in the nanometer range, which manifests itself in NanoLabs, Nanofabs, and 3-D nanoprinting. This applies both to research and industrial application. The importance of micro- and nanopositioning in life sciences continues to increase significantly and this includes endoscopy, surgery, radiation therapy, and applications in genetic sequencing.