Head-up display (HUD) technology is one of the largest growth areas in the automotive market, with a key focus on increased passenger safety through improved vehicle operations and operator awareness. According to research, HUD technology has a compound annual growth rate (CAGR) of 21.67%, and is expected to achieve a market size of USD 1.33 Billion by 20211. This growth is due largely in part to advances in display technology, which enable the projection of light and color on an infinite plane. This includes advances in augmented reality (AR) applications, where virtual images are superimposed with real-world environments to display relevant and timely driving condition information. 

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