HMD Global, the home of Nokia phones, and Zeiss jointly announced the signing of an exclusive partnership that aims to set new imaging standards within the smartphone industry. This long-term agreement builds on the shared history and expertise between Zeiss and Nokia smartphones.

With a joint ambition to advance the quality of the total imaging experience on smartphones spanning the entire ecosystem from software, services, through to screen quality, and optic design, the partnership will see Zeiss and HMD Global co-develop standard-defining imaging capabilities and will bring the Zeiss brand back to Nokia smartphones.

The past collaboration saw Zeiss and Nokia phones driving technology innovations such as the world’s first multi-megapixel mobile phone and many more standard-setting devices. This renewed relationship is a long-term commitment to build on that technology innovation over the years to come.