To meet industry demand for leaner productivity protocols and advanced measuring methods, SPS - Industrial Automation Fair Guangzhou to be held 7 - 9 March 2012 at the China Import and Export Fair Complex, will include new trend areas for Machine Vision and Measurement and Instrument.

Mr Louis Leung, Deputy General Manager of Guangzhou Guangya Messe Frankfurt Co Ltd, one of the show's organisers said: "The fair will deliver more business and value by offering additional solutions in overall equipment effectiveness and complex measuring processes." Mr Leung expects the 2012 show to be a success. "Interest in the event is high; the number of enquiries received from potential exhibitors and visitors are up compared to the same period last year," he added.

To provide buyers with automation innovations and solutions from sensors and controls to applications, the 2012 show will focus on the following key areas:

• Industrial Automation
• Machine Vision
• Measurement and Instrument
• Motion and Control
• Robotics

Booming market for industrial automation

Figures released by the China Statistics Bureau confirm the country's industrial automation market is quickly evolving, with investment in fixed assets in the electrical machinery and equipment manufacturing industry, rising 55% in the first six months of 2011. Over the same period, production of communication, computer and other electronic equipment grew 48% and transportation equipment 35%.

Continued strong support from industry associations

For the third consecutive year, the fair is receiving strong support from leading Asian and European trade associations which will organise pavilions and seminars at the fair. Supporting associations include:

• Robotics Association of Taiwan
• Taiwan Electric and Electronic Manufacturers' Association
• AMA Association for Sensor Technology from Germany

SPS - Industrial Automation Fair Guangzhou is sponsored by the China Foreign Trade Centre and Messe Frankfurt Exhibition GmbH. It is organised by the China Foreign Trade Guangzhou Exhibition General Corporation, Guangzhou Guangya Messe Frankfurt Co Ltd, Guangzhou Overseas Trade Fairs Ltd and Mesago Messe Frankfurt GmbH. The honorary sponsors are the Guangdong Automation Association and Guangzhou Automation Association.